ไมโครซอฟท์เปิดตัวโซลูชั่นไอทีสำหรับภาคธุรกิจภายใต้แนวคิด ‘The New Efficiency’

BANGKOK, 17 November 2009 – Microsoft (Thailand) Ltd. today introduced a wave of innovative new software solutions under the title of ‘The New Efficiency’ in line with its commitment to using technology to accelerate economic recovery. This new generation of business solutions is transforming IT into a strategic asset that makes it possible for businesses to reduce risk, improve security and cut costs without crippling customer service or constraining work-force creativity and effectiveness.

New IT thinking. Less risk. Better results.

‘The New Efficiency’ brings together three new flagship products, namely, Windows 7; Microsoft Windows Server 2008 R2 and Microsoft Exchange Server 2010, to help businesses in Thailand more efficiently achieve their objectives by:

– Saving energy and deployment costs

– Increasing employee productivity and reducing management costs

– Bringing new levels of performance and reliability

– Improving risk management and enhancing security

– Achieving results more quickly by leveraging the latest innovations

Addressing a large audience of IT professionals and business decision-makers at today’s launch event at the Queen Sirikit National Convention Center, Patama Chantaruck, Managing Director, Microsoft Thailand, said “As countries in every corner of the globe work to emerge from tough market conditions, Microsoft is committed to providing innovative technology products and services that will provide the tools needed to reignite economic growth. I believe that together Windows 7, Windows Server 2008 R2 and Exchange Server 2010 can help companies manage the short and long end of a downturn by driving down costs and improving operations. This year is an exciting year from a product launch and innovation perspective and it will really lay the foundation for Microsoft in the region for the next 2 years.”

Microsoft partner and customer evidence

Early-adopter customers of Windows 7, Windows Server 2008 R2 and Exchange Server 2010 in Thailand include Advanced Info Systems (AIS), NPCT (NOK Corporation) and Siemens, who shared the stage at the event with Microsoft Thailand partners Acer, Dell and HP, to speak first-hand about their experiences using these latest Microsoft solutions and the benefits that they have brought about to their business.

“Our partners are energized and ready to help customers take advantage of these innovations,” said Patama Chantaruck. “Many of our partners in Thailand are trained on Windows Server 2009 R2 and Exchange Server 2010 and thanks to their great support we are now readying the Exchange 2010 ecosystem. Customers are already reporting impressive cost savings of up to 70% and employee productivity gains of more than an hour per week per employee by reducing inbox overload and streamlining communications with a unified inbox.”

Mr. Alan Chiang, General Manager, Acer Computer Co., Ltd. added, “As the leading notebook manufacturer in the consumer market, Acer is also focused on being an absolute hardware leader in the commercial segment. We have a full range of IT products which include Acer Tablet Notebook, TravelMate Timeline, Veriton Desktop, Server, Storage, LCD monitor and projector. With the concept of ‘Absolute Power & Performance’, our products fully support the Windows 7 platform as well as Microsoft’s Solutions for the commercial segment. We have the new Tablet notebook that comes with Touch-Screen feature and TravelMate Timeline that offers more than 8 hours battery life.  For commercial customers we offer a combination of hardware and solutions, which include consulting and system design to match customers’ requirements. We are confident that together these solutions will our customers achieve Microsoft’s ‘New Efficiency’ concept”.

Similarly Dell Thailand has been keen to get on board early on. “Our customers have been expressing excitement with the Windows 7 operating system, so our early access has allowed us to develop extensive experience that we can now make available to them via consulting services,” said Anothai Wettayakorn, Managing Director, Dell Corporation (Thailand). “Dell has more than 80 different systems available and shipping with the new operating system. The unprecedented level of collaboration between Dell and Microsoft in recent years ensures Windows 7 performs smoothly across our entire product line cover Latitude laptops, OptiPlex desktops and Dell Precision workstations include Vostro laptops and consumers line up like Studio and Alienware. We look forward to working together with Microsoft to help make Windows 7 a success.”

As a Microsoft Gold Certified Partner, Dell is also committed to providing its enterprise customers with innovative Microsoft Exchange Server solutions for efficient, cost-effective communications. With the upcoming launch of Microsoft Exchange Server 2010, Dell has positioned itself to help customers take advantage of new solutions and features that can deliver greater cost efficiencies, increase productivity and improve communications.

“Besides being an early-adopter customer of Windows 7, Dell is committed to helping companies make a smooth transition to the new Microsoft Windows Server 2008 R2 system to help save time and money with new features. We are pleased to be one of the first companies to offer full access, support and drivers to our customers to make this transition. We have spent thousands of hours testing and validating Windows Server 2008 R2 to help speedy deployment and ensure Dell PowerEdge Systems are business-ready,” added Anothai.

With Windows Server 2008 R2, Microsoft is building on the award-winning foundation of Windows Server 2008 by expanding existing technology and adding new innovations that enable customers to reduce costs and improve efficiencies. New virtualization tools, Web resources, management enhancements and exciting Windows 7 integration will help customers increase the reliability and flexibility of their server infrastructures.

Microsoft will also launch Exchange 2010 which is the latest version of Microsoft’s premier enterprise messaging and collaboration solution. As Exchange continues to grow in market share, it has become the cornerstone of Microsoft’s vision for unified communications. With new deployment and storage options, enhanced inbox management capabilities and e-mail archiving built-in, Exchange 2010 helps organizations lower costs and achieve new levels of reliability and performance. Customers are also cutting costs with Exchange 2010 Voice Mail with unified messaging, with many companies completely replacing their out-dated voice mail systems with Exchange 2010.

In fact, Forrester Research indicates that customers can experience an ROI of over 40% with a pay-back period of less than 6 months by upgrading to Exchange 2010 or Windows Server 2008 R2.     

Meanwhile, the Windows 7 operating system which was launched to consumers amidst much fanfare in Thailand on October 31^st 2009, is now offering business and enterprise customers a foundation for unmatched experiences across applications, services, and devices. Its simplicity and innovative new features are enabling users to be productive no matter where they are or where their data resides.

The New Efficiency for ‘The New Normal’

Despite the challenges posed by the global economic reset and the transition to a “new normal,” there are encouraging signs that growth may resume in many parts of the world next year. Helping to drive that growth, the global industry is entering a period of technology-driven transformation that will see a surge in productivity and a flowering of innovation.

"For Microsoft, this is about more than just the Windows business – it’s about technology and product innovation and engaging with our regional partners, customers and governments to help drive socio-economic growth," concluded Patama Chantaruck. “The New Efficiency will not only help companies respond to today’s economic reality, it will lay the foundation for systems and solutions that keep people connected in new ways. The result will be a wave of innovative products and services that will jump-start economic growth as companies deliver breakthroughs that solve old problems and serve as the catalyst for new businesses and even new industries.”

For more on The New Efficiency please visit: www.microsoft.com/thenewefficiency. For more information on Windows 7 please visit: www.microsoft.com/windows7 or www.windows7thailand.com. For relevant press materials and high resolution visuals, please visit: www.microsoft.com/presspass.