วัน-ทู-คอล! ออกโปรโมชั่นใหม่ "บู๊ลิ้ม" โทรครึ่งราคา ตอบโจทย์ความต้องการที่หลากหลายของลูกค้า

August 6, 2009: One-2-Call! underlines the prepaid market mastery, introducing the latest promotion “Boo-Lim” under the concept “Half price call” to provide enhanced value to customers when customers calls reach up to 5 Baht. Customers pay only half price for next calls throughout the day with no restricted call period, subject to tariff rate of 0.50 Baht per minute within network and 0.75 Baht per minute outside network, effective from today to September 8, 2009.

Mr. Hui Weng Cheong, Deputy – President of Advanced Info Service Plc. or AIS, disclosed “So far, One-2-Call! has emphasized sustainable and creative marketing through a broad spectrum of strategies in order to deliver solutions for every usage behavior and demand of every customer group varying among lifestyles.  This spells success of the One-2-Call! brand serving over 25 million registered customers and revenue market share of 50% at present.  In response to the current economic situation, One-2-Call! has first employed the strategy “Half-price call” to the prepaid marketing for consumers to maximize value and minimize cost.  With the capabilities of IN (Intelligent Network), One-2-Call! can create and develop up-to-date promotion featuring “Smart Pricing” best suiting the requirements of target group and current economic condition, starting with the latest “Boo-Lim,” the simple promotion different from most promotions offering high tariff rate in the first minute followed by lower rate in the following minutes applying restricted period.”

Mr. Somchai Lertsutiwong, Executive Vice President – Marketing of AIS, added “Offered to new customers, the promotion “Boo-Lim” highlights the features distinguished from existing promotions as follows;

– Half priced tariff rate throughout the day with no restricted period

When your calls reach up to 5 Baht, get half price for next calls throughout the day, by which;

          In Network Call

          – Only 0.50 Baht per minute, from regular price of 1.00 Baht per minute

Out Network Call

          – Only 0.75 Baht per minute, from regular price of 1.50 Baht per minute

SMS

          – 1.00 Baht per SMS, from regular price of 2 Baht per SMS

– Refill 200 Baht for a 30 day period of service

Given such highlights, the promotion “Boo-Lim” meets the requirements of most consumers with normal usage behavior. Therefore, the promotion “Boo-Lim” gives maximum value to the majority of callers.  The customers who purchase a One-2-Call! SIM from today to September 8, 2009 can use the promotion “Boo-Lim,” Half price call, from today until January 31, 2010” 

One-2-Call! believes that the promotion “Boo-Lim” will receive a warm welcome from customers because the promotion provides an attractive value proposition that meets the varied needs of customers.”  Mr. Hui Weng Cheong concluded.