แอลจีเปิดตัว ARENA ชูสุดยอดนวัตกรรมทัชโฟนมัลติมีเดียสมบูรณ์แบบด้วย S-Class UI

LG Electronics (Thailand) Co., Ltd. launches LG ARENA, a fully loaded multimedia phone with its latest S-Class UI. A cube-based layout provides four customizable home screens. A budget of Bt50 will be spent on marketing by focusing on creating touch points among consumers through media and 360-degree marketing activities. The sales of 30,000 units are targeted by the end of this year.

Mr. Hyun Woo (Howard) Lee, Managing Director of LG Electronics (Thailand) Co., Ltd., revealed that LG mobile phones always set trends among consumers worldwide, including those in Thailand, due to the launch of mobile phones unique for their designs and world first innovative technology introduced. Moreover, LG mobile phones offer the new lifestyle mobile phones to respond to the consumers’ demand perfectly. These contribute to its strong determination to research consumer insight and develop better products for consumers under the worldwide brand image refreshment policy in the concept of “A Stylish Design and Smart Technology that fit your life.”

This year, LG Electronics will launch new mobile phones to setting the trends among consumers once again. Under the model name of LG ARENA (KM900), this multi-touch mobile phone is outstanding for its latest S-Class UI operation system. It responds to orders intuitive and dynamic with cube-base layout menu of rich graphics for more easy and fun. LG introduced S-Class UI to this model for the first time, and it will become the standard of the next LG’s premium mobile phones. The company plans to launch a total of over 30 models by this year. After launching LG ARENA, the company plans to introduce 2 flagship models in smart phone and design phone categories to Thailand to cover of consumers’ different demand.

LG ARENA is unique for perfect branding. It has been well acclaimed with the pre-orders of 1 million units worldwide after its launch to European markets for the first time in Mobile World Congress 2009 held in Barcelona, Spain, and distribution in European markets in March.

The latest S-Class UI (Superior Class User Interface) operation system has been developed to be unique with cube-base layout menus which provides four customizable home screen for direct access to all features. Short cut, Widget, Phone book, and Multimedia. All functions are designed to be more exciting a life-like look that makes it natural and easy to navigate. It also supports the multi-touch system, allowing more convenience to control. For example, two fingers can be used to control the sliding of the screen instead of a scroll bar or zoom-in or zoom-out in picture function. In addition, each function is designed to have its unique theme to create responding feeling and convenience. For instance, in the digital camera function, the screen is designed to have control buttons like those of SLR cameras, the screen of MP3 function is designed to look like a juke box etc.

LG ARENA (KM900) is a multimedia phone to which LG introduced S-Class UI operating system for the first time. It works together with multimedia functions perfectly. For example, World first Dolby Mobile is introduced on mobile phones, together with a 3” WVGA touch screen offering 4 times clearer display than QVGA.  In addition, it supports music and video player a wider variety files. Other unique functions include a 5-Mega-pixel digital camera with professional Schneider-Kreuznach lenses from Germany, a function to record video with DVD quality without time limit, built-in memory of 8 GB, and ability to support external memory of 32 GB. As for connectivity, it can be connected to WiFi, GPS, 3G, TV out, and FM Transmitter. LG ARENA will be available in Thailand at the price of Bt17,900 and in  2 colors: Silver and Black titanium.

The company has set a budget of Bt50 million for the marketing plan of LG ARENA. It focuses on the distribution channels to reach the target groups nationwide through its major business alliances: J Mart and others. As to the promotion, the company will create touch points to consumers’ eyes with 360-degree marketing through advertising and PR via media. Road show activities will be organized to introduce and give impressive experience of products to the consumers nationwide. Furthermore, the company will join hands with its business alliances to host activities and sales promotion such as “The Touch Experience Display” activity at J Mart Central Latprao, Pinklao, Siam Paragon, Fashion Island, and MBK branches and  “LG ARENA Cube” Road Shows at strategic areas. The company targets the sales of 30,000 units of this model by the end of this year.

Mr. Hyun Woo (Howard) Lee, talked about the business performance of LG Mobile in the first quarter. It grew by 6 % compared to the same period of 2008. The satisfactory success is from the launch of Cookie (KP500) and Ice cream (KF350). All factors; branding, marketing and products line up, make the company confident that it can hit the sales target of at least 1 million units, or about 10% share of the overall market which is expected to be at 9.5 million units.