LG celebrates Valentine with colorful LG KF350 ICE CREAM, a chic designed phone that absolutely attracts teenagers

LG Electronics, the world’s leader in design and communication technology, sparkles the passion of Valentine’s Day with LG KF350 ICE CREAM Phone under the concept “Lovely Sweet Ice Cream” which will be launched in Thailand Mobile Expo 2009, aiming to attract teen target and reach 50,000 units in sales.  

Mr. Taweechok Lalitsasivimol, Senior Manager, Mobile Business Group, LG Electronics (Thailand) Co., Ltd., revealed in the launch party of LG newest model that in 2008 LG has simultaneously launched many mobile phone series to the market and received satisfactory response from customers – thanks to the modest yet elegant and stylish design with smart technology. LG thus becomes one favorite brand among consumers. Now with Valentine’s Day, LG is launching another classy designed phone, LG KF350 ICE CREAM Phone at Thailand Mobile Expo 2009 during January 29 till February 1 at Queen Sirikit National Convention Center.

LG KF350 ICE CREAM Phone is designed to attract teenagers age between 15-25 such as high school and university students to first jobbers – who love fashionable phones with multi-functions.

LG KF350 ICE CREAM is an outstanding clam shell-designed phone that comes with unique misty pastel colors, under the theme “Lovely Sweet Ice Cream”. The White, Pink and Pistachio shades present each flavor of ice cream and different personalities of the users. Interactive LED Animation on the flip top blinks and  moves when calls or messages are received while Lighting Effect also blinks to the music. Automatic luminance control on the screen helps save 29% of the battery. LG KF350 ICE CREAM Phone is well equipped with integrated mp3 player, Bluetooth stereo headset, FM radio and 3 mega pixel-camera with 2GB Micro SD Card which could easily be upgraded to 4GB. At only Bt6,900, the price is accessible by the target group.

As for marketing plan, LG has planned to advertise through various media means, under the same concept as its mother’s company. This same model gains an incredible success in Korea, while in Thailand, the first official launch of the phone will be at Thailand Mobile Expo 2009. Customers who buy this model in the Mobile Expo will receive special promotions.  Additionally, more marketing activities are arranged through www.lgmobilelover.com, an online community for LG mobile favorites to allow users to experience the new models of LG phones before anyone else. Road shows are planned for Bangkok and upcountry market, especially in university campuses, shopping malls and hangout spot for teens.

Mr. Taweechok added that, with the attractive modern & chick design, user friendly functions and affordable price, LG KF350 ICE CREAM could reach sales target of 50,000 units.