โนเกียเปิดตัว Nokia 2600 Classic รุ่นใหม่พร้อมกันทั่วโลก เจาะตลาดผู้บริโภคระดับเริ่มต้น พร้อมเผยผลสำรวจพฤติกรรมการใช้โทรศัพท์มือถือร่วมกัน

Nokia unveils Nokia 2600 with useful features and colours aimed at consumers in emerging markets Nokia Sharing Survey reveals mobile phone sharing on the rise

Nokia unveiled the Nokia 2600  classic offering useful features, a range of colors and exchangeable covers, aimed at consumers in emerging markets. The Nokia 2600 classic, which will retail for approximately 65 euros (approximately 2,887 Baht*) before applicable taxes or subsidies, has begun shipping, ramping up in all key markets during the first quarter of 2008. 

The Nokia 2600 classic allows consumers to customize their phone with colourful, fully changeable Xpress-on covers and MP3 ringtones. The cheerful Nokia 2600 classic also features a number of entertainment features, including an FM radio and a VGA camera. 
         

 “While cost sensitivity is an important element in creating mobile devices for emerging markets, the overwhelming feedback we receive from consumers in these markets is that they want their mobile device to complement their personality and offer a range of colours and entertainment features,” says Vipul Sabharwal, General Manager, Nokia (Thailand) Limited. “The Nokia 2600 classic offers a colorful sense of flair and a robust set of features at an exceptionally accessible price. As with all Nokia devices, it is backed by a brand that stands for quality and durability.”
          

Survey results: phone sharing in emerging markets on the rise
According to a recent Nokia survey of consumers in emerging markets, a new trend appears to be emerging: phone sharing. More than 50% of respondents in India, Pakistan and nearly 30% in Vietnam indicate that they share, or would share, their mobile phone with family or friends – a figure which contrasts consumer behaviour in more mature markets.
          

“Phone sharing is a logical trend – more and more families are purchasing a mobile phone for the entire family to use, not just the head of the household. In addition, digital cameras are quickly becoming more popular in these markets, and as such taking and sharing digital images is becoming more common,” adds Sabharwal. “In response, Nokia has developed a number of innovative features like the multiple phonebook to support phone sharing, and we have added technologies like Bluetooth to some models to make transferring images and ringtones easy and affordable.” 
          

Editor’s note: 
The Nokia sharing survey was conducted in India, China, Brazil, Pakistan, Vietnam, Russia and Egypt in October and November, 2007. 
          

Please find more materials, including press releases, product photography and product specifications at www.nokia.com/press/entrylaunch and www.nokia.com/press/photos

* 1 euro = 44.42 THB as of 18 January 2008