ดีแทค เขย่าตลาดบริการข้ามแดนอัตโนมัติ เปลี่ยนการคิดค่าบริการส่ง SMS ขณะอยู่ต่างประเทศเป็นอัตราเดียวทั่วโลกเป็นรายแรกในประเทศ

dtac becomes first operator to charge ‘one’ rate SMS roaming worldwide

December 12, 2007 – On the move to make customers ‘feel goood’ constantly, dtac announced to become the first operator in Thailand to use one rate SMS roaming for postpaid, prepaid and business customers by charging Bt12 per SMS when roaming on 350 networks in 140 foreign countries. The new rate is aimed to promote simplicity in tariff charging, effective from December 13 onwards.

Wansit Saiyawan, Senior Vice President/Head of International Business Unit, said dtac decided to use the same rate for SMS roaming service on 350 networks in 140 countries in 6 continents to reduce complexity in service tariff.

The company changed the rate for SMS roaming service to Bt12 (VAT excluded) when the SMS is being sent on any operator, which dtac provides international roaming service coverage.

“Usually, the rates for international roaming services depend on each operator in that country. But to help ease our customers understanding on our tariffs, we decided to use the same rate for the sake of simplicity. All in all, we want to create satisfaction among customers, which in line with our feel goood campaign,” Wansit said.

The new tariff method is aimed to better serve dtac customers in the travel segment, who are businessmen, staff of airlines, hotels and tourism businesses and leisure tourists because these groups of customers frequently use SMS roaming service.

Wansit said dtac has invested an additional of Bt10 million to develop the system to support the new one rate tariff of SMS roaming service.

Moreover, dtac has become the first operator in Thailand to cancel the subscription fee for international roaming service of Bt1,070 (VAT included) for its postpaid customers. dtac also makes it more convenient for its postpaid customers, who have been using the service for at least three months, to apply for the international roaming service by themselves. The customers can apply via its Interactive Voice Response (IVR) by dialing *1240 and following the system’s audio guidance. The customers can also apply by dialing *124# for confirmation in Thai SMS or dialing *124*9# for confirmation in English SMS.